Marketing Essay Example | Topics and Well Written Essays - 2000 words - 28

Marketing - Essay Example Electronics industry is ripe to welcome the new product that would be launched very shortly, which is customised cell phone. A marketing opportunity study was made on developing a new product for the existing market of cell phones. Cell phones of popular brands have limited features. Customers are fed up of the popular brands tactics of providing new technology features in latest range where something is always left to be desired and not fulfilled by the mobile phone companies. Only customised cell phones can be the solution to satisfy the customer needs with an innovative product with dependable services can be the best available means to capture the market well in time when the idea is still new to capture the cell phone users’ attention. What is a customisable mobile phone? A customisable mobile phone is a built-to-order phone that comes with the feature of snapping the unwanted functionality or adding the functionality as per the customer demand. It could be a GSM phone to be customised or the other. The customer will decide whether the phone should be touch screen, bar, flip or smart phone; whether it has a keyboard or the customer prefers a mobile phone without a keyboard. The customised mobile phone will offer the customers the choice to select the operating system of their choice from Google Android, apple, OS X or Microsoft and others. As per the marketing research plan, customised mobile is such an opportunity that can be instrumental in offering a cost-effective mobile phone of high quality. Customers would have the freedom to choose their preferred service provider; no need to subscribe to a particular service provider. The custom-ordered mobile would be available with warranties, after-sale service and rep air (Elgan, 2008). Under the concept of integrated marketing communication (IMC), which is a holistic approach to

Organisational Direction on Coca-Cola Company Essay

Organisational Direction on Coca-Cola Company - Essay Example The study analysed strategic position of the company and discussed several challenges facing Coca-Cola Company. A range of alternative strategic options which meets strategic aims and objectives are also discussed in this paper. Coca-Cola Company is one of the largest producers of non-alcoholic beverages company in the world. It specializes in manufacturing different varieties of soft drinks used all over the world. It started its operations in Georgia, United States of America in 1886 and has grown into a multinational corporation with more than 200 countries in which it operates in. Opening up and operation of this several branches has enabled it satisfy their customers and globalize its market. It is a public company owned by several shareholders and is rated as one of the best company in stock exchange market. The company is majorly designed to produce several concentrates, syrup and beverage bases from its main branch. The manufactured concentrates are then distributed all over the world to more than three hundred bottling partners. The bottling partners are responsible for producing a wide range of Coca-Cola products and distributing them to the final consumers. The main Coca-Cola Company therefore remains to enjoy the name of the brand and it is liable to any problem arising from use of its products. It remains to be the largest and leading manufacturer, marketer and distributor of non-alcoholic beverages up-to-date. ... The bottling partners are responsible for producing a wide range of Coca-Cola products and distributing them to the final consumers. The main Coca-Cola Company therefore remains to enjoy the name of the brand and it is liable to any problem arising from use of its products. It remains to be the largest and leading manufacturer, marketer and distributor of non-alcoholic beverages up-to-date. Coca-Cola Company has managed to employ over thirty thousand people around the world and greatly involves itself in corporate social responsibilities. They now boast to be the world best soft drink providers since their drink brands have become the world favourite soft drink. Its potential competitors include: Pepsi Company having twenty one percent of the global market, Cadbury Schweppes Company with eight percent while coca cola itself dominates with forty seven percent of the world soft drink market. The rest of percentage is shared among other small soft drink companies which are not a major t hreat to the company. They include; Cott and AmBev in Latin America. The company has indicated that for it to remain a global soft drink provider it needs to stay local and satisfy tastes and preferences of its customers. 3.0 Strategic aims Every organization has aims that it intends to see through during its operation. Coca cola company has several aims for conducting its business and this includes; inspiring moments of optimism through their brands and their various planned actions, creating value for their customers in different parts of the world by offering quality standardized products, making a difference from all refreshment brands offered and corporate social responsibilities that they get

Effective communications with people from diverse backgrounds .Discuss Term Paper

Effective communications with people from diverse backgrounds .Discuss - Term Paper Example In this paper, I will be sharing my personal clinical experience that involved initiating assertive and therapeutic communication to a 35-year-old female patient with Down syndrome. To start with, it shall be emphasized that diversity does not just focuses on the racial or cultural background of individuals. Diversity is â€Å"a condition of having or being composed of differing elements (variety); especially the inclusion of different types of people in a group or organization† (Merriam-Webster 2011). Hence, patient diversity is the full range of human similarities and differences in group affiliation including gender, race/ethnicity, social class, role within an organization, age, religion, sexual orientation, physical ability, and other group identities (Borkowski 2011, p. 15). Good communication skills among nurses in dealing with diversity is a big factor for effective management. In the cycle of effective management that includes planning and preparing, listening and obs erving, assessment and decision making, questioning and probing, giving feedback, and reflection and evaluation, the nurse, oftentimes, experiences vulnerability, criticism, hostility and success which calls for assertive sense to meet all these challenges (Darley 2002, p. 4). Assertiveness comprises respect for other people, self-respect or self-esteem, self-awareness, and effective, clear and consistent communication. Assertive communication is the key to communicating important messages to others that helps individuals to stand up for their rights, and when appropriate, the rights of others (the patient’s rights with the nurse acting as the patient advocate) (Sully & Dallas 2005, p. 94). Being assertive helps a person to avoid the feeling of guilt, anger, resentment, confusion, and loneliness, which leads to a more satisfying life (Zerwekh & Claborn 2006, p. 264). It is also important to note that assertiveness can also be projected through nonverbal communication. Accordi ng to Videbeck (2010, p. 107) nonverbal communication is the behavior a person exhibits while delivering verbal content which includes facial expression, eye contact, space, time, boundaries, and body movements. It conveys truthfulness because it involves the unconscious mind acting out emotions related to the verbal content, the situation, the environment, and the relationship between the speaker and the listener (Videbeck 2010, p. 108). In addition to effective communication, the nurse-patient relationship in health care setting is often at the interpersonal level, between two people only, in order to establish a therapeutic relationship that will benefit the client, even when the contact is brief. A communication can be therapeutic if it is client-focused, purposeful, and time limited, where the nurse comes to know and respond to the client as a unique person and the client comes to trust the nurse. In this therapeutic relationship, the nurse is sensitive to the client’s f eelings and needs, where both of them communicate comfortably with each other in times of intimate/sensitive nursing care or emotional significance (Funnell, Koutoukidis, & Lawrence 2009, p. 446). The nurse utilizes the â€Å"use of self† where he or she consciously and in full awareness uses his or her own self to establish relatedness and to structure nursing interventions. Because of the nature of nurse-patient interaction in the course of nursing care

Impact of Changes Brought by Rotterdam Rules Research Paper

Impact of Changes Brought by Rotterdam Rules - Research Paper Example Rotterdam Rules is the United Nations Convention for the International Carriage of Goods Wholly or Partly by Sea (Lannan). It was adopted on 11 December 2008 by the UN General Assembly and was signed on 23 September 2009 and was signed initially by 16 participating countries (Lannan). Later on, other countries also contributed to bringing the number up to a total of 21 (Lannan). Existing expansion to include door-to-door transport and extends the carriers responsibility for goods from the point of time when goods are received to the point of time when goods are delivered. (UN). The new Rotterdam Rules 2009 has a great impact on the carriers. This can be seen with respect to the changes in the provisions of liability and obligations. According to the Rotterdam Rules, the overall liability of the carrier has been increased exponentially. Under the convention, there will be a "uniform" liability regime instead of a "network" liability regime as long as there does not arise any conflict with any other international law. The various effects are discussed here as under. The convention has increased the maximum liability levels to 875 SDRs (...Imposition of liability on a carrier to ensure seaworthiness of vessel throughout the journey (UN). Increase in the limit of liability to 875 SDRs per package and 3 SDRs per kilogram (UN). Imposition of liability on carriers for a delay in delivery to an amount equal to "2.5 x the amount of freight of the cargo in question" (UN). Extension in the time to suit period by the cargo claimant against the carrier to 2 years (UN). Expansion of shipper's obligation and liability in terms of information available for hazardous cargo (UN). It supports widely the use of electronic commerce (UN). Containerization plays an important role in Rotterdam Rules and in-depth rules with details are provided (UN). Carrier's employees, agents, and independent contracts are allowed to have the same rights and obligations as enjoyed by the carrier as long as they are deemed to be "Maritime performing parties" (UN). We will now discuss the impact of this new convention with respect to the carriers, the performing parties, and the insurer. Impact on Carrier

TLMT313 WEEK 7 FORUM Assignment Example | Topics and Well Written Essays - 250 words

TLMT313 WEEK 7 FORUM - Assignment Example The flow of goods includes both incoming goods and outgoing goods. Mr. Canil assures its global partners the supplies will arrive on time. Further, the PPG Industries manufacturing headquarters is strategically located in Pittsburgh, USA (PPG, 2014). The company’s products include paints, glass products, optical supplies, coatings, and fiber glass items. Mr. Camil monitors and resolves delivery bottlenecks and delays. Consequently, the goods arrive on time. Furthermore, the Supply Chain manager and other officers of PPG Industries responsibly implement global health, safety and quality standards (Smith et al., 2013). The same manager ensures the production process as well as the final products comply with all environmental protection standards. Similarly, the supply chain manager complies with the global safety health standards. The Pittsburgh Plate Glass (PPG) Industries continually sets into motion a feasible global supply chain management plan. The company’s global supply chain is grounded on complying with global health and safety standards. The same entity delivers high quality environmentally compliant supply chain products. Evidently, the Pittsburgh Plate Glass (PPG) industries company implements timely effective and efficient supply chain delivery

Impact of Changes Brought by Rotterdam Rules Research Paper

Impact of Changes Brought by Rotterdam Rules - Research Paper Example Rotterdam Rules is the United Nations Convention for the International Carriage of Goods Wholly or Partly by Sea (Lannan). It was adopted on 11 December 2008 by the UN General Assembly and was signed on 23 September 2009 and was signed initially by 16 participating countries (Lannan). Later on, other countries also contributed to bringing the number up to a total of 21 (Lannan). Existing expansion to include door-to-door transport and extends the carriers responsibility for goods from the point of time when goods are received to the point of time when goods are delivered. (UN). The new Rotterdam Rules 2009 has a great impact on the carriers. This can be seen with respect to the changes in the provisions of liability and obligations. According to the Rotterdam Rules, the overall liability of the carrier has been increased exponentially. Under the convention, there will be a "uniform" liability regime instead of a "network" liability regime as long as there does not arise any conflict with any other international law. The various effects are discussed here as under. The convention has increased the maximum liability levels to 875 SDRs (...Imposition of liability on a carrier to ensure seaworthiness of vessel throughout the journey (UN). Increase in the limit of liability to 875 SDRs per package and 3 SDRs per kilogram (UN). Imposition of liability on carriers for a delay in delivery to an amount equal to "2.5 x the amount of freight of the cargo in question" (UN). Extension in the time to suit period by the cargo claimant against the carrier to 2 years (UN). Expansion of shipper's obligation and liability in terms of information available for hazardous cargo (UN). It supports widely the use of electronic commerce (UN). Containerization plays an important role in Rotterdam Rules and in-depth rules with details are provided (UN). Carrier's employees, agents, and independent contracts are allowed to have the same rights and obligations as enjoyed by the carrier as long as they are deemed to be "Maritime performing parties" (UN). We will now discuss the impact of this new convention with respect to the carriers, the performing parties, and the insurer. Impact on Carrier

The Impact of Globalization to Manufacturing Field Essay - 20

The Impact of Globalization to Manufacturing Field - Essay Example Here the goals of helping to think ‘achievable’ as ‘possible’ and ‘realistic’ as ‘probable’. Working through the realistic criteria identifies the tension between the current state and desired state. Moreover, the organizations which aim for the globalization of manufacturing should have an aggressive expansion strategy and wants to fund this expansion debt free by freeing up capital tied up in other assets. The definition of globalization itself manifests its impact on the manufacturing logistics. To most economists,’ globalization’ means the closer integration of economies via trade and factor flows. But this permits many interpretations of how this can be measured. Economic geographers define the globalization as the shifts in the location of economic activity subsequent to shrinking economic distance. On the other hand, the critics take the view on globalization to be synonymous with capitalism, big business, and m ultinational corporations. (Crafts and Venables (2001, p. 2)(3) 2. Crafts, N. and Venables, A. J. (2001) ‘Globalization in history: a Geographical perspective’, London School of Economics, paper prepared for the NBER conference on ‘Globalization in economic perspective’. interactions in each economy between the external facets of globalization like e.g. shrinking economic distance, greater trade or the spread of international production that apply to the economy and internal factors that affect its employment response. The major impact of globalization as follows. 1. Globalization causes to manufacturing companies the converging of product prices between exporting and importing countries, a good indirect measure of economic distance between economies.  Ã‚