Assignment 2 BA1010 Example | Topics and Well Written Essays - 250 words

2 BA1010 - Assignment Example (Invalid) c. Purchasing decisions are influenced by a consumer’s self-image and desired lifestyle. So, advertising influences purchasing decisions since advertising influences self-image and lifestyle. (Valid) d. Advertisers must try to make potential customers perceive some problem. This is so since problem-solving is the first step in the consumer decision-making process and the first step is probably the most important. (Valid) d. Describe a scenario in which the following sentence is false: Barb retired if and only if she had not saved adequately for retirement. For instance, a mother of three who works as a banker who receives $40K annual income but spends more than what she earns in order to sustain the needs of her family. 8. Symbolize the following arguments then check for validity using a truth table. To simplify, leave the parenthetical parts out of your symbolization. All of the arguments are based loosely on arguments in Chapter One of The Branded Mind by Eric Du Plessis. A. If your client’s purchase was motivated by emotion then it was related to attention. Your client’s purchase was not related to attention. So, your client’s purchase was not motivated by emotion. [You can leave out the parenthetical parts in your symbolization.] B. Either we make decisions in order to feel good or the brain is not in control of our decisions. The brain is in control of our decisions, so we make decisions in order to feel good (and marketers should develop brands accordingly). C. Humans can avoid dissatisfaction in the future (hunger, boredom, loneliness†¦) if and only if consumers plan for future problems. So, either humans can’t avoid dissatisfaction in the future or they don’t plan for future problems. D. Brand choice decisions are based on how a consumer would feel if they decided to buy. If that’s true then the marketer’s job is to manage the feeling that the brain associates with the brand. It follows that the